Holiday Gift Guide & Golf Equipment Review: Arccos Caddie

Combining two of my favorite things, golf and data, Arccos has quickly become my favorite piece of golf equipment… And if you’re still looking for the perfect gift for a golfer in your life, ensure your spot as their favorite person by letting them open up Arccos Caddie (fka Arccos 360) or Arccos Caddie Smart Grips this holiday season. It’s what my favorite person got me for Christmas last year 🙂

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In its simplest form, Arccos is an unobtrusive game improvement system that helps golfers improve their skills and enjoyment of the game through artificial intelligence and next-gen data analysis. It puts all the information – historical data, predictive analysis, weather and geographical factors, … – all at players’ fingertips so they’re well-informed before, during and after rounds.

At $199.99 for the system (including 13 club grips and one for the putter), I can’t imagine a better golf investment.

So how’s it work? With Arccos Caddie, quarter-sized sensors screw in to the end of each  grip (there is a special one for the putter). They’re easily paired using the system’s intuitive smartphone app, and with it opened during play, collect and analyze an endless number of data points.

Through a strategic partnership with Microsoft Azure, Arccos Caddie leverages artificial intelligence using the world’s largest database of golf shots, course knowledge and weather conditions. Sensors are activated when upright (not in a golf bag) to preserve battery power, and they track shots via Bluetooth (GPS location, club used, etc.) using your cell phone’s microphone.

The Caddie system makes recommendations based on past behavior and course conditions, using inner (60%) distances that disregard values in the 0-20th and 80-100th percentiles. Distances are given to the front, middle and back of each green, along with wind speed and changes in elevation.

Even though a lot of people think I’m a long hitter, I know I don’t hit the ball like Dustin Johnson does. You probably don’t, either. Rather than dwell on what you think you should hit the ball, wouldn’t you rather know the distance you actually do hit it?

For example…

How far do you hit your 7-iron? Most younger, lowish-handicap players will default to saying between 165-180, which is what I figured for myself. With one season of using Arccos under my belt, I can tell you that I hit mine between 145 and 164, and average 154. The max (an outlier) this year was 188. If I’m on a par three over water that needs at least 165 to carry, I am armed with information most players are not.

Arccos Caddie also provides “plays like” shot yardage, factoring in actual yardage along with various weather, wind and elevation elements. If I’m on the par three seventh at North Hills Country Club, and it’s 174 yards to the pin and obviously well uphill, all I knew before was I’d need to hit my tee shot more than 174 yards.

Using Arccos Caddie, I’m provided all the data and even a club selection that takes every factor in to consideration. Some of that specific functionality needs to be turned off during competitive play, of course, but it’s invaluable during practice rounds and competitive preparation.

I also know the holes I need to rethink my strategy on. For example, below is my statistical history at North Hills since getting Arccos:

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My 2018 golf course performance summary at North Hills Country Club

The third, fifth, tenth, 14th and 17th are really tough holes, but why am I having issues on the first? Especially when I hit the green in regulation 61.1% of the time?

Another cool feature is that Arccos allows players to relive their favorite rounds and golf holes. For example, I had this beauty at Streamsong Blue in February:

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My best hole at Streamsong Blue this past February (par four 18th)

331 down the pipe on a 474-yard par four finishing hole was a great way to end my trip. I can actually go through all the rounds I played last year and relive all my shots. I love that.

Even if you’re not a data junkie like me, you can probably appreciate this next fact: Players who purchased Arccos Caddie in 2017 improved by an average of 3.55 strokes per 18 holes.

My game was inconsistent at best this year, getting to play just over 20 total rounds, but the handicap Arccos kept for me (8.7) was consistent with my official USGA one.

The only negatives I’ve come up with so far are that A) I had a sensor fall off and get lost, B) The Bluetooth app can drain my cell phone’s battery life, C) It can be a little uncomfortable having my cell phone in my pants pocket while golfing, and D) While the putting sensor is more accurate than I expected it to be, it still needs some checking to make sure the right number of putts are calculated.

Great products have great solutions, and Arccos can remedy three of these issues. Regarding the lost sensor, Arccos’ customer service was easy to work with and quickly sent me a replacement sensor (they’re available on their website for $19.99 each).

For the phone issues, Arccos’ 2018 updates included smart watch functionality, taking the phone out-of-pocket and working instead with the Bluetooth in your watch. I haven’t gotten a smart watch yet, but it’s on my list of potential purchases in 2019.

I always confirm the number of putts following my rounds, and it’s really not a big deal.

If you have a golfer on your Christmas list, Arccos Caddie or Arccos Smart Grips (sensors are built in to the grips) are a can’t-miss gift idea. Or, if you’re looking for a sure-fire way to help improve your own golf game this year, get it for yourself. Either way, I cannot say enough how much I enjoy using Arccos Caddie, and how highly I recommend implementing it in to your own golf routine. The more I use it, the more valuable data I get… And the more interesting it is to dig in to all the nuances of golf that make the off-course part of the game so much fun.

Arccos Caddie Website

Surfing the Brute Course at Grand Geneva on GolfBoards

Last month, WiscoGolfAddict Contributing Writer John Ziemer and I had the opportunity to try something new: GolfBoarding.

Grand Geneva is the first golf destination in Wisconsin to offer this alternative mode of transportation, which got its start in Oregon at the world-renowned Tetherow Golf Resort.

In response to my social media posts, the main question asked was: “What do GolfBoards have to do with golf?” A GolfBoard does not need to be used on a golf course – they would be fun to ride on any terrain – but there are a few benefits realized by utilizing GolfBoards on the course:

  • GolfBoards allow players to go straight to their balls, reducing time spent with both players in one cart looking for the same ball
  • The higher vantage point standing on the GolfBoard helps find balls in the rough
  • GolfBoards allow players to ride right up to the green and teeing complexes
  • GolfBoards reduce the stress put on turf (substantially wider tires that distribute weight more evenly) versus golf carts
  • GolfBoards are fun!

While GolfBoards cost around $5,000 apiece to buy, using one for a round of golf at Grand Geneva costs $20 over the standard round rate for playing with a cart.

First-time users are required to watch a short safety/instructional video and sign an electronic waiver prior to using GolfBoards (which I found helpful), and are then able to practice riding them around before heading to the first tee.

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GolfBoards at the bag drop at Grand Geneva Golf Resort

As a snowboarder, John caught on to GolfBoarding immediately. As a skier, it took me longer to learn how to distribute pressure with my feet. Even so, I was comfortable and on to the faster mode by the time we reached the first green.

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GolfBoarding to my tee shot

I loved the GolfBoarding experience and can’t wait to do it again. The other great thing that came out of our trip to Lake Geneva is that I was able to utilize John’s photography skills to re-shoot the Brute course. Every other time I’ve been there was with terribly inclement and nasty weather; John took full advantage of a perfect Summer afternoon and got some beautiful shots.

I will be following up this post with one updating my 2012 early-Spring review of the Brute course.

Have you had a chance to try out GolfBoards yet? What are your thoughts on the experience and its benefits to golf, in general?

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Setting up for an approach shot in to 18

Golf Equipment Review: Seamus Feel Player Golf Shoes

One of the many things I love about my wife, Kelly, is that she likes to spoil me with awesome presents.

Kelly knows my favorite golf brand is Seamus, and although she’s not a golfer she knows it resonates with me. Similarly to Ashworth’s Golf/Man campaign (R.I.P. Ashworth), Seamus celebrates the game’s rich heritage and traditions with classic style that features super-high-quality materials, fabrics and craftsmanship.

Early last year, Seamus announced a new venture: Feel Player shoes. They were accepting pre-orders for up to 200 pairs, and luckily Kelly saw the email blast and knew I’d love them.

I can’t say it was easy waiting for these to arrive! Not only did images of the prototype look great, but I was excited in general about getting something as exclusive as “200 pairs pre-ordered.” I’m also a huge advocate of walking golf, so the thought of having a shoe that feels like a moccasin intrigued me.

Feel Player boxed

A great example of Seamus Golf’s always masterful packaging/marketing

 

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The Seamus Feel Player golf shoe (photo credit: Seamus Golf)

 

Minimalist in style, the Feel Players debuted at $195/pair with the option of adding a “Supporter kit” for an extra $100. The supporter kit included a shoe bag, shoe horn, special ball mark, coaster, a tartan pouch for the little items, an extra pair of reflective laces, a hand-signed note of thanks from the shoe’s designer, Michael Friton, and Seamus owner, Akbar Chisti, and a cleaning kit from one of their local Portland, Oregon companies.

The 200 pairs took three weeks to sell out, and most were purchased during the first week.

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The 2018 PGA Merchandise Show in Orlando: My 10 Favorite Things

Known as the “Major of Golf Business,” this past week’s PGA Merchandise Show consisted of four activity-filled days at the Orange County Convention Center in Orlando, Florida, headlined by the industry’s newest and best products, trends and technology.

Nearly 40,000 industry professionals attended this year’s show with representation from 87 countries and all 50 states. Over 1,000 golf companies presented within the hall’s million square feet of demonstration, exhibition and meeting space, allowing 7,500-plus PGA Professionals and buyers to plan their 2018 shop and operational strategies.

The scale of the PGA Merchandise Show is staggering… Imagine your local golf expo – for example, the Greater Milwaukee Golf Show – then multiply it by A TON.

Exhibitors line the aisles as far as the eye can see, and throughout an entire day’s attendance I saw just two of the outer walls.

I’m sure I left plenty of gems undiscovered, but of all the great things I did see at the 65th annual PGA Merchandise Show in Orlando, here are my top ten favorites:

1. Golf simulators

Simulators have come a long way in the past couple years! The simulator industry was well-represented by suppliers this year, including:

  • aboutGolf
  • Ernest Sports
  • Foresight Sports
  • Full Swing Simulators
  • GolfZon
  • High Definition Golf
  • HomeCourse Golf
  • Kevic
  • Greenjoy
  • Sports Coach Simulator Ltd
  • TrackMan
  • TruGolf

My friend, Kyle, was tasked by the North Hills Golf Committee to look in to potential simulators for our club, so we did our best to stop by quite a few of the booths above.

My favorite is [I’m assuming] the most expensive option: GolfZon’s Vision system. The Vision system has a bent screen, overhead sensors, self-collecting and -teeing technologies (and you can set the height of the tee for each player, etc.), a moving swing plate and multiple surface types: Teed-up, fairway, rough and sand.

The moving swing plate / self-leveling platform is a little odd to get used to as it adjusts your stance to go along with the playing surface on-screen. We got there pretty early in the day, and I was among the day’s early leaders for the closest-to-the-pin contest: 28 feet was good for third place… For about 10 minutes.

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Lining up my 8-iron approach shot from 152 yards out at Pebble

 

The biggest trend in simulators this year is the addition of other sports-related games, including soccer and hockey (eg: Shoot-out mode), football (eg: Quarterback challenge), dodgeball and others.

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