In an era where sustainability is becoming as important as performance, HyperNatural is leading the charge with groundbreaking biomaterials.

Founded by Elm Grove, Wisconsin’s own Chris Kolbe and his Boston-based business partner, this apparel (including golf polos) company is pioneering a new frontier in performance fabrics.

Their mission? To revolutionize clothing by blending innovative, naturally derived materials with a premium design aesthetic that never compromises on comfort or style.

What Sets HyperNatural Apart?

At the heart of HyperNatural’s innovation lies an ingenious patent-pending biomaterials technology.

Unlike traditional performance fabrics made from plastic-based polyester, HyperNatural uses jade stone and crab shells to create a material that’s both environmentally friendly and chemically clean. This fusion results in fabrics that breathe up to 20 times better than polyester, that naturally regulate heat and feel cool to the touch.

Jade, one of their key ingredients, not only wicks heat away from the body but can also lower skin temperature by 3° to 5° – a crucial benefit for golf enthusiasts spending hours on Wisconsin golf courses during hot, muggy summer conditions.

Jade is also known for its anti-inflammatory properties, helping soothe the skin while promoting blood circulation.

Combined with the natural antimicrobial benefits of crab shells, HyperNatural has created a fabric that is not only high-performing but is also skin-friendly.

As they like to say, “Feeling is believing,” and HyperNatural’s shirts feel light, fresh and extremely comfortable.

While their product sells at a premium price point of $99-$165/polo (they have some great sales going on leading up to the holidays!), it delivers with a unique premium-level product in a market otherwise saturated with traditional synthetic materials.

A Premium Golf Apparel Experience

While HyperNatural produces a variety of apparel, their golf polos are a perfect entré into cool, traditional-looking golf clothing. Designed for comfort and style, the El Capitán shirt features classic aesthetics and a leisurely fit with three buttons and semi-sturdy collars that have maintained their shape well round after round.

The company also sells more athletic, slim-fit attire as well as another new golf-specific offering: the Pinehurst polo.

Whether you’re mulling over your next tee shot or celebrating a great round at the 19th hole, HyperNatural polos effortlessly transition from the course to casual wear.

These are classy, timeless polos that I’ve worn to the office and social outings, out on the golf course and honestly – this is one of my favorite things – rarely have to actually wash them because chitin from crab shells naturally controls odor. Even after warm rounds, they retain very little smell, if any.

Less washing means longer color retention, and even after probably a dozen wears of each HyperNatural El Capitán polo I own they look like they were just pulled from the original packaging.

The cooling properties of the jade-infused material are immediately noticeable during warm-weather rounds. Unlike traditional polyester shirts that can trap heat and sweat, HyperNatural polos keep you feeling cool and dry, even in the hottest conditions.

As I mentioned earlier, that level of innovation and quality comes at a premium price. For those who value sustainability, performance and comfort, though, these shirts are well worth the investment.

Why You Should Try HyperNatural

HyperNatural is not just a brand but a movement toward a more sustainable, innovative future in performance wear. Their polos offer a truly unique combination of comfort, functionality and environmental consciousness that sets a new standard for what golf enthusiasts can expect from high-end apparel.

If feeling fresh on the course – and keeping your skin cooler on those hot, muggy Wisconsin summer days – is important to you, and if you appreciate products crafted with care and purpose then HyperNatural deserves a place in your wardrobe.

This brand is a testament to the ways modern technology and timeless style can come together to provide a product that is on another level.

Experience the difference for yourself. Trust me, once you wear a HyperNatural golf polo and experience their groundbreaking fabric, you’ll be sold like I am. This is a great product pioneered by a Milwaukee-area native that will quickly earn a regular spot in your golf polo rotation.

Shop HyperNatural on their website and take advantage of 2024 Holiday sales!