Combining two of my favorite things, golf and data, Arccos has quickly become my favorite piece of golf equipment… And if you’re still looking for the perfect gift for a golfer in your life, ensure your spot as their favorite person by letting them open up Arccos Caddie (fka Arccos 360) or Arccos Caddie Smart Grips this holiday season. It’s what my favorite person got me for Christmas last year 🙂

In its simplest form, Arccos is an unobtrusive game improvement system that helps golfers improve their skills and enjoyment of the game through artificial intelligence and next-gen data analysis. It puts all the information – historical data, predictive analysis, weather and geographical factors, … – all at players’ fingertips so they’re well-informed before, during and after rounds.

At $199.99 for the system (including 13 club grips and one for the putter), I can’t imagine a better golf investment.

So how’s it work? With Arccos Caddie, quarter-sized sensors screw in to the end of each  grip (there is a special one for the putter). They’re easily paired using the system’s intuitive smartphone app, and with it opened during play, collect and analyze an endless number of data points.

Through a strategic partnership with Microsoft Azure, Arccos Caddie leverages artificial intelligence using the world’s largest database of golf shots, course knowledge and weather conditions. Sensors are activated when upright (not in a golf bag) to preserve battery power, and they track shots via Bluetooth (GPS location, club used, etc.) using your cell phone’s microphone.

The Caddie system makes recommendations based on past behavior and course conditions, using inner (60%) distances that disregard values in the 0-20th and 80-100th percentiles. Distances are given to the front, middle and back of each green, along with wind speed and changes in elevation.

Even though a lot of people think I’m a long hitter, I know I don’t hit the ball like Dustin Johnson does. You probably don’t, either. Rather than dwell on what you think you should hit the ball, wouldn’t you rather know the distance you actually do hit it?

For example…

How far do you hit your 7-iron? Most younger, lowish-handicap players will default to saying between 165-180, which is what I figured for myself. With one season of using Arccos under my belt, I can tell you that I hit mine between 145 and 164, and average 154. The max (an outlier) this year was 188. If I’m on a par three over water that needs at least 165 to carry, I am armed with information most players are not.

Arccos Caddie also provides “plays like” shot yardage, factoring in actual yardage along with various weather, wind and elevation elements. If I’m on the par three seventh at North Hills Country Club, and it’s 174 yards to the pin and obviously well uphill, all I knew before was I’d need to hit my tee shot more than 174 yards.

Using Arccos Caddie, I’m provided all the data and even a club selection that takes every factor in to consideration. Some of that specific functionality needs to be turned off during competitive play, of course, but it’s invaluable during practice rounds and competitive preparation.

I also know the holes I need to rethink my strategy on. For example, below is my statistical history at North Hills since getting Arccos:

My 2018 golf course performance summary at North Hills Country Club

The third, fifth, tenth, 14th and 17th are really tough holes, but why am I having issues on the first? Especially when I hit the green in regulation 61.1% of the time?

Another cool feature is that Arccos allows players to relive their favorite rounds and golf holes. For example, I had this beauty at Streamsong Blue in February:

My best hole at Streamsong Blue this past February (par four 18th)

331 down the pipe on a 474-yard par four finishing hole was a great way to end my trip. I can actually go through all the rounds I played last year and relive all my shots. I love that.

Even if you’re not a data junkie like me, you can probably appreciate this next fact: Players who purchased Arccos Caddie in 2017 improved by an average of 3.55 strokes per 18 holes.

My game was inconsistent at best this year, getting to play just over 20 total rounds, but the handicap Arccos kept for me (8.7) was consistent with my official USGA one.

The only negatives I’ve come up with so far are that A) I had a sensor fall off and get lost, B) The Bluetooth app can drain my cell phone’s battery life, C) It can be a little uncomfortable having my cell phone in my pants pocket while golfing, and D) While the putting sensor is more accurate than I expected it to be, it still needs some checking to make sure the right number of putts are calculated.

Great products have great solutions, and Arccos can remedy three of these issues. Regarding the lost sensor, Arccos’ customer service was easy to work with and quickly sent me a replacement sensor (they’re available on their website for $19.99 each).

For the phone issues, Arccos’ 2018 updates included smart watch functionality, taking the phone out-of-pocket and working instead with the Bluetooth in your watch. I haven’t gotten a smart watch yet, but it’s on my list of potential purchases in 2019.

I always confirm the number of putts following my rounds, and it’s really not a big deal.

If you have a golfer on your Christmas list, Arccos Caddie or Arccos Smart Grips (sensors are built in to the grips) are a can’t-miss gift idea. Or, if you’re looking for a sure-fire way to help improve your own golf game this year, get it for yourself. Either way, I cannot say enough how much I enjoy using Arccos Caddie, and how highly I recommend implementing it in to your own golf routine. The more I use it, the more valuable data I get… And the more interesting it is to dig in to all the nuances of golf that make the off-course part of the game so much fun.

Arccos Caddie Website