A really nice golf shirt can be a great holiday present, especially when it’s a shirt that’s made to last.
That’s what I want in golf attire. I want tops that aren’t going to be out-of-fashion in two years. Tiger Woods mock necks? No way. Wild and wacky patterns? I’ve learned that lesson. Too bright colors? They stick out like a sore thumb. Color block? I’ve got 20 combinations in my basement closet that I haven’t been able to rock for several seasons.
That doesn’t mean I don’t like the way those shirts look, or even how they look on me, but I know that fashion’s not my world and I’m not interested anymore in spending good money on what’s cool this season.
I’m more about style. I want a well thought-out shirt constructed with top-of-the-line materials that I can buy today and find almost unchanged on the same rack or website ten years down the road. I don’t want it to scream 2014, or even 2020.
Holderness & Bourne blends classic style with modern, tailored fits and great-feeling performance fabrics to appease the golf enthusiast like me: A guy who wants to look great wearing clothes that fit well and don’t get in the way of my swing.
In just five years, Alex Holderness and John Bourne have taken their anti-fashion brand and created something really special: A premium clothing line that’s highly sought after and doesn’t require constant reinvention.
From a business standpoint, it makes too much sense. Playing the fashion game means retiring clothes every season that’s gone out of style, selling it to the highest bidder to liquidate what’s left on sites like Rock Bottom Golf, Golfetail, Discount Golf and TGW.
This practice erodes both profit margins and brand value. Meanwhile, selling timeless styles that never go out of fashion means updating only when the opportunity arises, continually improving what works without scrapping what’s left.
It also means golf enthusiasts like me can put together a nice wardrobe over time, and even allows for a more versatile product that can be worn outside of golf.
Our family photo shoot this year, for example, featured my favorite piece from H&B: The navy blue Robbins pullover.
The Robbins pullover, which sells for $125, utilizes a blend of cotton, polyester and elastane that promotes shape retention while providing a really nice, tailored fit. The fabric is comfortable, and after having worn it a dozen times looks as nice and new as the day I got it. Whether for golf or everyday wear, I cannot recommend this top enough.
Holderness & Bourne does outerwear really well, but their bread and butter is golf polos.
Their polos feature a comfortably modern, tailored fit with structured cutaway collars, sewn-in stays and 2- or 3-button set-in plackets.
Their fabrics are top of the line for the industry, including DryLuxe Performance Pique, DryLuxe Performance Interlock, Supima Cotton and Peruvian Pima Cotton, and all their polos are adorned with trocas shell buttons, which have a classy look and sturdy feel.
All these premium materials don’t translate to cheap shirts, but they are well worth the $90-98.
My favorite style so far is The Maxwell short-sleeve, which I’ve gotten in both grey & white (shown below), and cobalt & white.
The sewn-in collar stays make for a well-designed and consistent appearance from the neck up, because nothing screams lazy more than a droopy collar!
Looking for other gift ideas to add to your cart while on the H&B website? Check out their Fischer belts, dopp kits and shoe bags.
I haven’t owned a Fischer belt yet, but I really like the look and style: A premium, Italian stretch fabric with genuine leather and nickel-plated solid brass buckles. I’d go with the amparo and white ribbon design, personally.
Fashion vs. style. A timeless look vs. dressing up like Tiger, DJ or Rory on a given week. To me, the sophisticated, classic looks, superior performance and dynamite materials will win out every time.
That’s what I love about Holderness & Bourne, and that’s why I recommend their polos and outerwear as another top-notch holiday gift idea for the golf enthusiast in your life.
Brand: Holderness & Bourne
Product: Golf polos and outerwear
Price range: $90-125